3 Tips for Media Buying to Get You Higher Profits
It is well-known that media buying is considered a fringe esoteric tactic for advertising and marketing your business, whether off-line or online. Due to the experiential learning curve of media buying, most people stay away from this type of advertising. If you do futures right, you win big. The same is true for this type of advertising. Unlike futures, media buying is actually not as risky as one would first assume.
Never assume anything in life, business, and media buying. Believe it or not, it's actually possible to do advertising with a website even if you do not see media selling or buying on it. Businesses often avoid banner advertising, but they may do all the rest. Typically, people will only go to websites with banners. I see a banner, and therefore I believe that I can advertise on that site. Tactically speaking, your best bet is to go after websites without banners and see if they will help you advertise. In most cases, these people will be very happy to take your money to help you advertise your product or service. Depending upon the site that you find, you might be the first to start cashing in on what it has to offer.
Anybody with PPC experience can tell you about the rules associated with bidding on keywords that are the same as trademarked names. The truth is that the major search engines aren't going to permit you to do this. This same technique can be done through banner ad "creatives" but you should steer clear of it. The main reason for this is that you can have very expensive legal action taken against you.
It's true, you are more likely to get caught than to get away with it and the associated consequences aren't going to be pretty. There are some who try to bid on these keywords but the associated risk is huge. It's always up to you, but it's the ones who respect trademarks and copyrights that last the longest in this game.
There are many different options available in terms of your banner advertising. For instance, you can place banner ads that have small or no graphics and use only text to communicate your message. Running tests is the best way to figure out what will work the best for you. Most people who lack experience with marketing don't do enough testing. You can seriously boost your conversion rates with a text ad. But that is not always the case, and you know how to find out. Using specific text in your ads, like testimonials can really help you out. You can have a head and shoulder shot of the customer along with their great testimonial. These can work very well with the right product, but the testimonial has to be very strong. When you want to get better at media buying, make sure that you focus on these things. That means they are used by those who are active ad buyers. There isn't going to be anything that actually stops you from getting involved because this doesn't have to be an expensive endeavor.
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